Immersive observation-based research in Kigali, Rwanda | Implementing Observational Research Methods
Vanguard Economics can help you understand your market and grow your business in East Africa.
In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.
Vanguard Economics research can help your business:
Keep track of trends in the market
Identify paths to expansion
Remain relevant in a challenging and growing market
Deliver effective growth campaigns
Optimize your products and results
Grow in challenging and dynamic markets
Our market research services include:
Consumer focus groups
Consumer insight surveys
Product / Service Use Research
Immersive observation-based research
Buyer Persona Research
Market Segmentation Research
Pricing Research
Competitive Analysis
Customer Satisfaction and Loyalty Research
Brand Awareness Research
Campaign research
Size of market research
Vanguard Economics has provided market research services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.
The evolution of data research has moved toward the use of quantitative metrics and research methods for identifying and evaluating the impact of events or procedures process.
While quantitative research methods can be very important for answering certain research questions, there are important reasons for adopting qualitative or mixed methodology studies to gain a better understanding of complex phenomena. Vanguard Economics explores the use of observational studies and their potential use within our research division. Observational studies can provide answers to "what" phenomena occurred, particularly when people are involved in a process, along with gaining insights into "why" the phenomena occurred.
The evolution of data research has moved toward the use of quantitative metrics and research methods for identifying and evaluating the impact of events or procedures process.
While quantitative research methods can be very important for answering certain research questions, there are important reasons for adopting qualitative or mixed methodology studies to gain a better understanding of complex phenomena. Vanguard Economics explores the use of observational studies and their potential use within our research division. Observational studies can provide answers to "what" phenomena occurred, particularly when people are involved in a process, along with gaining insights into "why" the phenomena occurred.