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Vanguard Economics can help you understand your market and grow your business in East Africa.

In a region where data is scarce, it is essential that policy makers and businesses have access to accurate and timely information on consumers, distribution channels, retailers, and competitors. Vanguard Economics provides primary market research services to businesses in East Africa.

Vanguard Economics research can help your business:

  • Keep track of trends in the market
  • Identify paths to expansion
  • Remain relevant in a challenging and growing market
  • Deliver effective growth campaigns
  • Optimize your products and results
  • Grow in challenging and dynamic markets

Our market research services include:

  • Consumer focus groups
  • Consumer insight surveys
  • Product / Service Use Research
  • Immersive observation-based research
  • Buyer Persona Research
  • Market Segmentation Research
  • Pricing Research
  • Competitive Analysis
  • Customer Satisfaction and Loyalty Research
  • Brand Awareness Research
  • Campaign research
  • Size of market research

Vanguard Economics has provided market research services to global FMCG brands, regional manufacturers and food processors, global consultancy services, and investors in the services sector.